Coach the Conversation You Actually Had
Red Belt Gym transcribes your calls and intro lessons, scores each one, and writes the coaching notes — so your next one-on-one starts with the words that were said, not with what anyone remembers.
The Problem: Nobody Hears the Call That Lost the Student
Whether you run a BJJ academy, MMA gym, karate dojo, or Muay Thai school, you're probably dealing with:
You never hear how the intro actually went
Coaching runs on memory, not on evidence
Trials walk out and nobody knows why
New staff take months to get good on the phone
The gap between your best closer and your newest instructor is a handful of habits — and until someone hears the calls, nobody can name them.
Evidence, Then Coaching, Then Numbers
Every conversation becomes something you can read
Transcripts of calls and in-person recordings.
Click Transcribe on a recording and Red Belt Gym turns it into text, line by line, with who spoke and where in the recording they said it. Staff the system can match to a contact are named; other voices show as Speaker 1, Speaker 2 and so on. Transcription uses Red Belt credits at one credit per minute, and the window shows the estimate and your balance before you confirm.
A score with its reasons attached
1.0 to 5.0, and why.
AI Performance Analysis grades the conversation against the goals of its interaction type, such as sales and enrollment or a follow-up, using your grading standard. You get an overall assessment in plain words, then What went well and Areas for improvement: what the staff member did and what they missed. The score sits on the recording card, so you can see at a glance which conversations are worth listening to.
Coaching notes, and the moment to play back
Specific tips, and the timestamp that proves them.
Each analysis ends with numbered coaching feedback: concrete things to do differently in the next conversation, not general advice. Below it, Key moments lists the points that mattered, and clicking a time stamp jumps the recording there. That turns a one-on-one from "I think you talked over her" into playing the twelve seconds where it happened.
The whole team, not one call at a time
The AI Performance Report.
Every analysis feeds one report: the team average, how many interactions were graded, performance over time by week or month, and average score by interaction type. A staff table shows each person’s average, how many were graded, their trend, their strongest interaction type, the type that needs the most coaching, and when they were last analyzed. Filter by staff, period, interaction type and source, and export the lot to CSV.
The habits behind the scores
Recurring patterns per staff member.
Open a staff member and their scores sit beside the team average. Click Find recurring patterns and the AI reads across all of their analyzed conversations to list recurring strengths and recurring coaching opportunities. One weak call is noise; the same gap in nine calls is a training plan. The result is saved, so looking at it again costs nothing.
Set it once and stop remembering to do it
Auto-transcribe and auto-analysis, per recording type.
Call recordings, in-person recordings from the staff app and memories each have their own settings. Enable Auto-transcribe to transcribe every new recording of that type, and Auto AI Performance Analysis to score every new transcript. Anything you leave disabled can still be run by hand from the recording, so you can start with just your sales calls and widen it later.
You decide what gets analyzed
Nothing is transcribed or scored until you enable it, and you choose which recording types it applies to. Leave auto-analysis off and every analysis stays a deliberate click on a single recording. The score is a coaching tool for your team, built from your own grading standard — it is not a league table anyone else sees.
What You Get
Transcripts of calls and in-person recordings
Browser, phone and forwarded calls, plus audio and video recorded in the staff app. One credit per minute, with the estimate shown before you confirm.
A graded score, 1.0 to 5.0
From Very poor to Exceptional, against the goals of that interaction type and your own grading standard.
Written assessment and coaching feedback
An overall summary, what went well, areas for improvement, and numbered tips for the next conversation.
Key moments with playback
The points that decided the conversation, each one a click away in the recording itself.
The AI Performance Report
Team average, trend over time, score by interaction type, and a per-staff table with strengths and coaching gaps. Exports to CSV.
Automatic by recording type
Auto-transcribe and auto-analyse whichever recording types you choose, and run the rest by hand.
Calls the AI answers for you can be coached the same way. See the AI Phone Assistant.
Common Questions About AI Sales Coaching
What plan do I need to access this feature?
What does transcription cost?
What does the AI analysis cost?
Can I run the analysis again on the same call?
Does this work on in-person conversations, not just calls?
How does the AI decide a score?
The transcript has a few odd words in it. Is that a problem?
Does everything get scored?
Learn How It Works Inside Red Belt Gym
Review Call Recordings and AI Analysis
Transcribe staff conversations, run AI analysis, and use the score and coaching feedback to improve your team.
Read the guide How-to guideRead the AI Performance Report
See how your team's call scores are trending, which interaction types need coaching, and the recurring patterns across every AI-analyzed call.
Read the guide How-to guideSet Up Transcription and AI Analysis
Choose which recordings are transcribed and scored automatically so you can coach your team with AI Performance Analysis.
Read the guide